Step 1: Understanding Needs and Objectives

Think of this step as the foundation of your UGC journey. Here, you’ll need to thoroughly understand the brand’s intentions:

• What are their primary goals for the UGC?
• What specific objectives are they aiming to achieve?
• What type of deliverables are they expecting? Videos, photos or a combination?
• Do they have a script or storyboard in mind for the videos?
• Let’s talk timelines and deadlines – when is the content expected?
• Lastly, how many rounds of revisions are you allowing for the videos?

Step 2: Calculating the UGC Costs/Fees

With a clear understanding of their aspirations, it’s time to provide your cost that aligns with their specific needs and expectations.

Step 3: Formalising the UGC Contract

Now that the details are in place, it’s time to solidify the collaboration with a well-defined contract. This ensures clarity and agreement between you and the brand.

Optional: This is where you may also also for a retainer eg (50% off the fee)

Step 4: Awaiting the product

Prepare to exercise some patience as you await the brand’s product.

Step 5: Crafting the Script or Storyboard for Approval

Before leaping into the creation process, share the script or storyboard for their approval. This step helps align expectations and ensures a cohesive vision. This also helps to avoid any revisions.

Step 6: Creating the content

Now comes the creative phase. Use your skills to record the script into compelling content that resonates with the brand’s message (and what was agreed upon).

Step 7: Presenting, Feedback and Revisions

With your creation created, it’s time to get feedback from the brand. Be prepared for possible revisions – a common part of the collaborative process. Don’t forget to watermark your work.

Step 8: Sending the final Invoice

Once work is complete send over the final invoice. 

Step 9: Final Delivery

Once payment confirmed remove any watermarks and send over the final, high-quality UGC for the brand’s use.