UGC creators, let’s dive deep into the art of scripting.
Imagine your words having the power to captivate, educate, and inspire your audience.
In this guide, we’re not just sharing how to write a script – we’re revealing the secrets behind crafting hooks that grab attention, body content that keeps them hooked, and CTAs that nudge them into action. Get ready to script your way to UGC greatness!
Step 1: Choose the kind of video style your after
- Problem VS Solutions
- Day in the life (with product)
- 3/5 Ways you used product
- Story telling
- Demo
- Testimonial/Review
- Unboxing
- Before and after
Step 2: Structure
Hook:
- Grab the viewer’s attention with a catchy opening line or question
- Introduce the topic of your UGC and why it’s relevant to the viewer
Body: (call out problem, how the product is a solution, unique selling points and why those unique selling points are a benefit.
- Provide valuable information, tips, or insights on the topic
- Use examples, stories, or visuals to illustrate your points and engage the viewer
- Keep the content focused and concise to hold the viewer’s attention
- Provide a clear call to action (CTA) at the end of the body to encourage the viewer to take action
Call to Action (CTA):
- Reinforce the main point of your UGC and the benefits of taking action
- Provide a specific action for the viewer to take, such as visiting a website or social media profile, leaving a comment, or sharing the video with others
- Use an enthusiastic tone and thank the viewer for watching
Real Example
Hook:
Struggling with acne and breakouts? I know I have, and it’s been a constant battle to find a face wash that actually works.
Body:
I tried everything from expensive skincare products to prescription medications, but nothing seemed to work. Then, I discovered this amazing face wash that has completely transformed my skin. It’s gentle, yet effective and has cleared up my acne! My skin feels soo soft and smooth. I can finally look in the mirror and feel confident in my own skin.
Call to Action (CTA):
So, If you’re struggling with acne like I was, I highly recommend giving this face wash a try. It has truly been a game changer for me.
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