Why your Instagram user analytics matter
Understanding your Instagram account insights is vital! This will help you create content relevant for your audience and selecting the best possible time to post to get the highest engagement. We’ll do a deep dive into your analytics to shed light on the exact time and day to post when most of your audience are active on Instagram. This is to ensure you’re getting eyeballs on your content and much more! But before we get started make sure you have your Instagram account set to a business profile.
Interested? Then keep reading!
Activity tab analytics
Interactions show you how many unique users interacted with your Instagram account for the last 7 days. It’s important as it gives you a comparison to your previous week and allows you keep track of your growth (hopefully not a decline). This is also a great way to see results from any planned marketing and ad campaigns to help improve on you ROI.
For example – If you were prompting people to visit your website using a bunch of images and video or to swipe up because you had a sale and wanted to see how many people visited your website or if you were running a giveaway that week, you can see here how many extra profile visits you had.
The Discovery section is about reach vs impressions! Reach being the number of unique accounts reached and impressions are how many times your account was viewed.
Here you can view a graph to see how our activity is going. By tapping the graph, you can see the number of individual reaches per day as well.
If you notice you spend a lot of time engaging with your followers and have a low reach, you may need to consider how you’re engaging with them. Maybe try asking your audience questions, use different hashtags, or maybe you are targeting accounts who are not interested in your content.
Audience tab analytics
This is one of the most important sections and will generally be what brands and business will want to know about your account before they will consider collaborating with you.
The first part of this section is the followers. Here, you will see your current follower count and how many new followers you have gained compared to last week. Businesses might want to know this number because it shows how popular and active your Instagram business profile is.
This section breaks down where most of your followers are located. You can use this information for creating content targeted to certain locations like a public holiday or to collaborate with brands from these locations.
Similar to location, this will break down the gender of your current audience.
Followers may be one of the most important analytics, in my opinion. This one is particularly interesting for finding out the best time to post to get the most engagement from your followers. You will find out what day to what time of the day your audience is mostly on the platform.